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THE STORY BEHIND

WHAT WE STAND FOR

Because of our bodybuilding roots, we strive for perfection. Pushing the boundaries and setting new goals, over and over again.

PREMIUM COTTON

NO CUTTING CORNERS - EVER

Close partnerships with producers and manufacturers allows us to hand-pick the best premium cotton, and find the right balance of softness and durability of our towels.

DESIGNED AND DEVELOPED IN

SWITZERLAND

KEEPING IT REAL

At the end of the day, we want you to feel good during a workout. Because when you feel good, you are in control. And when you take control of your training, you take control of your physique.